Visitor economy & culture
Driving visitor growth with world-class events and culture
Excel and Immerse LDN
One-quarter of London’s business tourists visit Excel. With more than 5,000 hotel beds regularly filling in the area, the wider district is increasingly attracting leisure visitors too.
Thanks to the recent addition of Immerse LDN®, the UK’s largest immersive entertainment district, growth is set to soar. Spanning more than 160,000 sq ft along Excel’s waterfront, the venue has hosted high-profile exhibitions such as The FRIENDS™ Experience and The Formula 1® Exhibition.
With more than one million tickets sold within two years, Immerse LDN reinforces ExCeL London’s status as a global events destination and is expected to bring an additional 2.5 million visitors to the Royal Docks by 2027.
Find out more:
immerseldn.com
Fuelling the creative sector with affordable space
Expressway | Bow Arts | The Factory Project
Providing an estimated one in six jobs in London, the creative economy already generates around £47 billion for the capital and remains one of its fastest-growing sectors.
With its ambition to be London’s cultural engine, the Royal Docks is an ideal location for the creative economy. There are already eight creative workspaces across the area, supporting businesses spanning design, fashion, film, television, technology, publishing and more.
One example is Expressway, in the heart of the Royal Docks: a 162-unit co-working, office studio, maker space and community hub that also hosts a successful Business Incubator Programme.
Another is Bow Arts, a creative hub of 40 spacious, modern studios located at the vibrant and historic Royal Albert Wharf. The centre hosts a programme of arts events and discussions, alongside a busy café, restaurant and free gallery.
A further example is The Factory Project, which brings new life to unused industrial buildings on the vast Tate & Lyle factory site. The Royal Docks Team contributed Good Growth Funding towards affordable workspace for micro and small businesses. Today, The Factory Project hosts a range of small and medium-sized enterprises in studio and office spaces and is also home to Beams, the iconic industrial venue used for major events and filming.
Find out more:
generalpeople.com/locations
thefactoryproject.co.uk
bowarts.org